Direct Mail Marketing Level Up | Futch Printing and Mailing

The talk in marketing these days is all about social media, whether it?s Twitter, Facebook, LinkedIn, or thousands of other sites.

The end of ?snail mail? marketing has been highly exaggerated. In fact, direct mail statistics show that self-mailers, postcards, and newsletters and much more, are still relevant to the consumer and effective.

Marketing Sherpa released a chart that shows that direct mail is still considered a very important part of any business to business marketing campaign. It may not be as trendy as social media, but it most definitely does work.

?Of the 1000+ B2B marketing professionals surveyed by Marketing Sherpa, 79% found direct mail to be either effective or very effective. Some sectors find direct mail especially useful to their business; 34% of business services organizations in the study found direct mail very effective. However, only 13% of companies in the business technology categorized direct mail in this way.?

The key to success in direct mail is relevance to the consumer and repetition. In the direct mail statistics above, companies in business technology probably find that direct mail isn?t the best way to educate their customers about their products. However, companies that focus on business services find that their customers respond to direct mail. By understanding your target audience and how they want to connect with you and learn about your products and services, you can decide how direct mail will fit into your overall marketing strategy. If you are not sure about the design, we can assist your company with that too.

Technology is making it easy for you to harness the power of direct mail. Variable data printing allows you to personalize direct mail during the printing process. You can not only insert names and addresses into the text of your printed piece, you can add valuable information that you supply to us in a database, and even change images that will print on each piece.

Direct mail can be an important part of a larger marketing strategy, connecting email marketing, direct mail marketing, and website marketing through personalized URLs and custom content so that your customers can get the information they need in the medium they are most comfortable with.

Give us a call at Futch Printing & Mailing 904.388.3995. We can assist you in all aspects of your campaign. From concept to design, let us take your marketing to the next level; let us Address all of your Printing needs.

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Not so small print disclaimer: Information provided in our blog posts, that doesn?t directly apply to Futch Printing & Mailing,?was obtained from various sources, too many to list, but mostly probably fairly accurate. We hope you enjoy!

Source: http://futchprint.net/blog/?p=552

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