From content directories to article websites, online marketers have a litany of ways to build the links that generate targeted traffic to a website or blog. But are you using all the link building?tools at your disposal? Maybe not. Check out the seven best link building strategies you may not know about:
Press Releases. No, I?m not talking about those faxes we all used to transmit, usually in vain, to local newsrooms and radio stations. Wire services now distribute press releases online, where they can be read by journalists and the public alike. Examples of online wire services include PRWeb, PR.com, and Marketwire. Incorporate quality keywords into the content, and always include at least one link to your website or blog.
Video Voodoo. Link building often conjures images of keyword-rich written content. But video content can be just as effective for driving traffic to your site or blog. Video is an attractive media form because it allows customers to see that there is an actual human face behind the product or service. While YouTube is a top social media site, don?t limit yourself; Vimeo is a popular video website frequently used by professionals and businesses.?
Rock the Contest Wave. Gamification is fast becoming a business buzz word.? Consumers love games, competitions, and contests. If you?ve launched a contest or other game, incorporate it into your link building strategy. For example, submit your contest to one of the many websites, such as Submit Your Contest, that compile contest lists for their readers.
Social Sharing. Whether you?re posting a new blog entry or giving away a free copy of your book, tap into social networks to spread the link love. Use social plug-ins, which are the buttons that allow a reader to share your content on social networks, like Facebook or Twitter.
Hiring Hubbub. Some job sites, like Monster, feature a company profile directory that job seekers and agencies can reference. Including your URL on those types of site profiles is an easy link building tactic that requires just moments of your time to submit.
Share Your Knowledge. Q&A sites like Quora or LinkedIn Answers are another tactic to add to your link building strategy. While these websites won?t allow you to write a heavily-handed pitch, your participation will build your reputation as an expert and generate traffic to your site.
Comment on Other Blogs. When it comes to blogging, it?s not all about what?s on your blog. Commenting on related blogs is an ideal way to start link building back to your own. Just be sure to provide useful info, and, if you disagree with the original blog post, state your case in a respectful manner, NO ALL CAPS or four-letter words.
Link Building?is a proven way to drive targeted traffic to your small business or professional website. How will you build new links today?
Dianne Shaddock is an HR nerd who loves all things relating to Social Media and the Internet.?? That?s why she created Tools for Social Media, your source for free articles on all things related to social media, the Internet and Web 2.0 for the newbie.
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